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Vehicle Safety Manufacturing Acquires Grote Industries Turn Signal Switch Production Line

LAURINBURG, North Carolina – Vehicle Safety Manufacturing (“VSM”), a division of Rostra, announced that it has acquired the turn signal switch product line from Grote Industries, Inc. in Madison, Indiana. The assets and manufacturing lines are being relocated to VSM’s manufacturing facility in Newark, NJ.

VSM, an ISO 14001 and TS 16949 certified organization, is a supplier of heavy duty turn signal switches, lighting products and safety components to both Original Equipment Manufacturers and the aftermarket customers in the heavy duty and commercial vehicle marketplaces. VSM’s long-standing focus on quality management and process control has made the company an industry leader.

The acquisition of Grote’s turn signal switch operation positions VSM as the undisputed leader of domestically produced turn signal products for the North American heavy duty truck market.

Jim Pineau, Chief Executive Officer of Rostra and VSM said, “The combination of these product lines allows VSM to expand its roster of the leading OE customers, as well as expand our reach to many new customers. The responsibility of being the most dominant US manufacturer of turn signal switches for the heavy duty truck market is one we take very seriously. We expect that our enhanced scale and renewed commitment to product development will enable us to provide our customers with innovative new products over the coming years. Our experienced team is totally committed to making the integration of the Grote product line a smooth transition for our customers.”

Established over 35 years ago, Vehicle Safety Manufacturing’s product offering includes turn signal switches, interior and exterior LED lighting, clearance and marker lamp assemblies, auxiliary fog and off-road lighting, flashers, relays and connectors, along with strobe lamps and a variety of mounting assemblies. For a complete listing of VSM’s products, please visit us online at

Through its 12-volt Automotive Accessories division, Rostra is a leading manufacturer of add-on safety, comfort and convenience products including aftermarket cruise control systems, a variety of lighting accessories, parking assistance and obstacle detection systems, exterior vehicle camera systems, lumbar supports and seat heaters. For a complete list of Rostra’s 12-volt accessories, please visit us online at

Through its Transmission and Powertrain manufacturing division, Rostra supplies an extensive network of transmission rebuilders and repair shops with new and innovative linear solenoid assemblies, transmission wire harness assemblies, sensors, controls, and vacuum modulators. For a complete listing of Rostra’s transmission components and valvebodies, please visit us online at, or

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Rostra is a leading manufacturer of automotive comfort, safety, and convenience accessories including electronic cruise control systems, vehicle speed limiters, backup camera relocation kits, LED lighting, exterior vehicle camera systems, automotive lumbar supports and seat heaters, driver alert systems, and more.

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